Why is NielsenIQ coding important for my business?

Introduction | Coding | Collaboration | New product development | Shifting | Who are my buyers? | Buyer overlap | Loyalty

What is item coding?

This video explains why NielsenIQ coding is important to manufacturers and retailers.

Video length: 2 minutes, 12 seconds

How does NielsenIQ collect information to code new items?

This video identifies how new items are coded.

Video length: 5 minutes, 11 seconds

How does NielsenIQ code new items?

This video explores the manual and automated processes for new item coding.

Video length: 5 minutes, 50 seconds

What are common coding challenges?

This video identifies three steps to ensure accurate and timely coding.

Video length: 6 minutes, 37 seconds