Introduction | Coding | Collaboration | New product development | Shifting | Who are my buyers? | Buyer overlap | Loyalty
What is item coding?
This video explains why Nielsen coding is important to manufacturers and retailers.
Video length: 2 minutes, 12 seconds
How does NielsenIQ collect information to code new items?
This video identifies how new items are coded.
Video length: 5 minutes, 11 seconds
How does NielsenIQ code new items?
This video explores the manual and automated processes for new item coding.
Video length: 5 minutes, 50 seconds
What are common coding challenges?
This video identifies three steps to ensure accurate and timely coding.
Video length: 6 minutes, 37 seconds