Shifting
Introduction | Coding | Collaboration | New product development | Shifting | Who are my buyers? | Buyer overlap | Loyalty
How do I use CPS data to evaluate shifting between products & brands?
This video explains how you can investigate the sources of your sales growth or decline, and whether that change is from attracting new households into the category, shifting volume within the category – either from competitive products or at the expense of your own products – or if existing buyers bought more.
(Video length: 3 minutes, 12 seconds)
How do I use CPS data to evaluate shifting between retailers?
This video explains how you can investigate the sources of your sales growth or decline across retailers, and whether that change is from attracting new households into the category through a retailer, shifting volume within the category or if existing buyers bought more at a retailer.
(Video length: 3 minutes, 21 seconds)
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Job aid: Brand shifting analysis