Perfect Shelf – Merchandising with Space Management Application
During the workshop, you will:
Deep dive into the micro space management tactic
Learn how to use shopper mission, shopper profile, and category strategy for better merchandising
Optimize your space efficiency and minimize out-of-stocks
Work on a real case in Spaceman
Agenda
What is Category Management?
What benefits it brings to companies and shoppers
Category Management Process
Retailer & Supplier strategies and collaborations
The process
- Introduction
- Space Management Introduction in the context of Category Management
What is it and why is it important? - Category Definition
Blueprint creation linked to Shopper Decision Tree. Adjacent categories and Impact to blueprint creation - Category Roles and Shelf implementation
Ease of navigation. Allocate the appropriate space for the category linked to optimum assortment.
Follow shopper profiles and missions. - Category assessment and block creation
Ensure fair share according to segment and brand importance - Operations Management
Minimize out of stock
Optimize the replenishment process
Consider logistics and other restrictions - Shopper Assistance
Ease of navigation
Product availability
Pleasant shopping environment creation - Category Strategy and product placement
Shopper assistance and influence. Increase traffic, profit, loyalty - Shopper Influence
Drive shoppers to strategic products
Product placement, space allocation and visual elements
New products, Private Label, Promotions
Who should attend?
Space Planners, Category managers, buyers, business analysts, merchandising managers, assortment planners with Spaceman access and knowledge
Level: Beginner to intermediate