Steve Zurek

VP, Thought Leadership Analytics Solutions

Learn more about Steve

The CPG industry had the chance to hit the reset button on promotions post-pandemic, but early signs indicate a return to detrimental habits and subpar promotional strategies.

The consumer remains uncertain about distinguishing between good and exceptional promotions, presenting an opportunity to craft a promotion playbook in 2024 that transcends low-quality discounting practices. However, time is running out.

In 2024, it’s the final opportunity to discard ineffective promotion practices in favor of sustainable, shopper-driven, and more profitable strategies for both manufacturers and retailers.

Consider the following and if you’re uncertain for any one of them, this session is a must-attend for you:

• Do I understand my brand loyalty with my consumers?
• Am I growing my loyalists and converting my value seekers to loyalists to my brands?
• Are my brands driving profits for my retailers?
• Am I driving share growth or share shift?
• Are my promotions driving incrementality or am I giving money away?