Gautam Seth

Nielsen IQ BASES Lead – Asia Pacific Middle East & Africa

Gautam has over 15 years of experience with NIQ BASES, consulting FMCG brands on all aspects of their innovation and portfolio growth strategies. Gautam is passionate about market research with purpose to uncover insights that can help manufacturers create better products and deliver value to their customers as well as brands. He specializes in areas of demand foresight, innovation development, price, pack & portfolio optimization. Gautam started his professional career in the U.S. and then moved to Shanghai, China, where he lived for 10+ years, thoroughly enjoying the pace of innovation and dynamic nature of the region. He currently leads the NIQ BASES Innovation Practice for APAC & MEA and is based out of Singapore. He graduated with a Master’s Degree in Business Administration from the University of Cincinnati in the U.S.

“Building a Sustainability Future: Unlocking Innovation & Packaging Trends in Beauty”

Shifts to more eco-friendly business practices and changing consumer preferences are driving demand for sustainable products in the beauty category. Using NIQ BASES’s multi-country trendspotting tools and world-class Neuroscience capabilities, we will take you through newly discovered data to understand consumers’ conscious and non-conscious reactions to sustainability benefits and alternative packaging designs.

“Clean Beauty: Bridging the Gap Between Europe and Asia”

With growing awareness and market potential, the clean beauty industry has become a focal point in both Europe and Asia. As we delve into the topic, we explore the fascinating differences between these two regions while aiming towards a harmonious merging.

According to Goldstein Market Intelligence, the clean beauty market in both regions is projected to grow significantly, with the GCC alone estimated to be worth $2.6 billion by 2025. Post-pandemic, consumers in both Europe and Asia are embracing a more conscious approach to beauty, seeking non-toxic, environmentally friendly products.

The evolution of clean beauty has witnessed remarkable advancements, with brands embracing innovative concepts such as microbiome-friendly skincare, known endocrine disrupters, refillable products, and recyclable and biodegradable packaging. These developments demonstrate a commitment to sustainability and the desire to meet consumer demands for cleaner and greener beauty options.

As the clean beauty movement continues to gain momentum in the industry, we anticipate the emergence of new trends within this progressive and ever-evolving beauty space. Join us in this seminar as we explore the distinctions between clean beauty practices in Europe and Asia, with the aim of ultimately bridging the gap and fostering a unified approach to clean beauty.