Pangborn 2023


Sensory Science Symposium

Nantes, France

Booth 19

20-24 August 2023 

#BASESPangborn

Ready to elevate your innovations and activate for success?

Join us at the 15th Pangborn Sensory Science Symposium to see how NielsenIQ BASES can help you reach success

Meet our experts

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Chris Sinclair

Global Head, BASES
Sensory Testing

Paige Leonard

VP, BASES
Product Optimization

Jackie Tarran

VP, BASES
Global Growth & Business Enablement

Our solutions

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BASES Creative Product AI

AI trains & learns from in-market products

》More than 15,000 in-market products used to train BASES Creative Product AI, with more added each week

》3,500+ sensory attributes

Incorporation of consumer liking, AI Sensory data, and consumer demographics from 37 countries

BASES

Product Optimization

Diagnose your product performance and optimize for consumer success.

BASES

Optimizer

Use consumer AI to identify better ideas, faster. Go from exploration to prioritization, fast.

BASES

Neuro

Create superior brand communications by directly measuring consumer responses from the brain.

BASES

All Services

Reveal new paths to success, elevated by superior foresight and behavioral data.

Case study

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Our Blind Consumer Testing revealed improvements of a current product was needed to be successful in market with AI testing the current product along with 8 new prototypes and 3 additional in-market products.

Want more free insights?

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Let’s chat

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Let’s talk, and let us help you elevate your innovations and activate for success.

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