Assess the impact of cost-driven reformulations to protect what matters most to your consumers

Questions you might have
- Can a cost-driven reformulation
be implemented without
compromising acceptability? - Are there multiple reformulation options
should I face supply chain constraints? - Which of my development samples has
the potential to succeed with consumers? - How are my product formulations
performing vs competitor(s)? - How do I optimize my product acceptability?
- Is there a threat from my competitor’s
new product formulation?
Choosing the right tool is critical

BASES Product Optimization Suite

Formulation Screening
Testing new formulations, with or without benchmarks

Cost Improvement
Testing cost/ingredient constrained formulations with consumers

Sensory Optimization
Using Sensory data identify formulation opportunities for new and existing products

Superiority Testing
Identifying in-market performance between your product and that of a competitor

Benchmarking
Measure performance of your new formulation against your existing

Product + Pack Fit
Examining the performance of the pack and the product together
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