BASES Product
Optimization
Diagnose your product performance and
optimize for consumer success
Assess the impact of cost-driven reformulations to protect what matters most to your consumers
Questions you might have
- Can a cost-driven reformulation
be implemented without
compromising acceptability? - Are there multiple reformulation options
should I face supply chain constraints? - Which of my development samples has
the potential to succeed with consumers? - How are my product formulations
performing vs competitor(s)? - How do I optimize my product acceptability?
- Is there a threat from my competitor’s
new product formulation?
Choosing the right tool is critical
BASES Product Optimization Suite
Formulation Screening
Testing new formulations, with or without benchmarks
Cost Improvement
Testing cost/ingredient constrained formulations with consumers
Sensory Optimization
Using Sensory data identify formulation opportunities for new and existing products
Superiority Testing
Identifying in-market performance between your product and that of a competitor
Benchmarking
Measure performance of your new formulation against your existing
Product + Pack Fit
Examining the performance of the pack and the product together
Is your product optimized for success?
BASES Product Optimization can assess the impact of reformulations to protect what matters most to your customers
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