TMRE: The Market
Research Event

Denver, CO

Booth 817

October 23 – 25, 2023

#TMRE23

Ready to elevate your innovations and activate for success?

Join us at TMRE to see how NIQ BASES can help you reach success

BASES Ad360

Optimize your advertising investment by making sure your creative works at all levels: consciously and non-consciously.

BASES Ad360 is a powerful new solution that requires no compromise: it measures the implicit and explicit response of your creative by combining cutting-edge neuroscience and a comprehensive consumer survey. Minimize inefficient iteration cycles and drive strong in-market performance of your advertisement.

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Meet our experts

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Megan Belden

VP NIQ BASES
Global Advertising

Let’s connect

Dr. Elise Temple

VP NIQ BASES
Neuroscience & Customer Success

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Amy Sizemore

SVP BASES Global
Client Leader

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Steven Saura

VP NIQ BASES
Marketing

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Katie Macdonald

Director NIQ BASES
Account Development

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Alicia Henry

VP NIQ BASES
Account Development

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Lisa O’Connor

VP NIQ BASES
Client Development

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Our solutions

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BASES

Ad360

Optimize your ad with precise guidance and validate its potential impact, based on implicit brain processing and quantitative explicit response.

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BASES

Neuro

Create superior brand communications by directly measuring consumer responses from the brain.

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BASES

Pack360

The first and only pack validation tool that fully maps the shopper experience with packaging from the non-concious approach at the shelf to the conscious decision to place in their basket. Utilizes both Neuro methodologies (eye-tracking and EEG) as well as behavioral surveys.

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