2023 Super Zoo

Welcome Super Zoo Exhibitors and Guests

Stop by and see us at Booth #5762

August 16-18 | Las Vegas

Get the Full View of the Pet Industry with NIQ

Data & Insights for Pet Brands of All Sizes

Dogs are man’s best friend, but are insights yours? With NIQ solutions, you get the Full ViewTM of the market and consumer insights at a price that fits your needs.
Whether you are new to the rapidly growing pet industry or a seasoned veteran, NIQ offers a wide range of solutions that can help you:

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Win Over More Retailers

Gain More In-store Presence

Increase ROI

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Optimize Pricing and Promotions

Drive Product Innovation

Strengthen Shopper Loyalty

Even better, NIQ’s flexible pricing model is designed for both emerging and established brands looking to accelerate growth without eating up their entire budget.​

You deserve “purrrrfect” clarity when it comes to data, get the Full ViewTM with NIQ!

NIQ Experts & Speaking Session

Meet our industry experts to get some valuable insights and spirited discussions

Andrea Binder

VP, North America Retail

Andrea has been with NielsenIQ for 10 years, supporting retailers across a wide variety of channels and store formats, most recently leading NIQ’s Retail Pet Vertical. Andrea has a strong background measuring the retail marketplace as consumers shift to purchasing online, store formats continuously evolve and product innovation moves rapidly. Andrea is a Minnesota native where she lives with her family and their adorable black lab, Breezy.

Sam Smith

Assistant Client Director CPG Pet

Sam has been with NielsenIQ for 6 years, supporting CPG manufacturers across a wide variety of industries with a main focus on Pet. He utilizes data from Scan, Panel, and Omni to provide comprehensive analysis and build industry leading thought leadership. Previously a Vet major before going to Business school, the Pet world has always been a passion for him. Sam holds both a MBA in Brand Management & Pricing, as well as a BSBA in Marketing & Game Theory Economics. Sam has two dogs, Bella & Sidney, and welcomed a cat, Phoebe, post-COVID to his household.

Speaking Session: The Full View of the Omni Pet Channel and Shopper

Tuesday, August 15th, 3:30 PM – 4:30 PM

Room: Islander C
Andrea Binder, VP North American Retail & Sam Smith Assistant Client Director CPG Pet.

NIQ industry experts, Andrea & Sam, will lead a data discussion around the trends across the whole Pet Industry. They will share perspectives from both Retail & Manufacturing to provide a Full View of the true Omni Shopper. 

Emerging Pet Brands, Try Byzzer for Free!

Emerging and growth grocery brands can try out Byzzer powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed. 

Signing up gets you access to 3 free reports and a weekly alert, including: 

Shameless Pets knows that CPG data doesn’t just win you a spot on the shelf – it keeps you there

For more pet insights visit the NIQ Pet Hub