BASES NextGen Innovations
AI-Driven Innovation: Transforming Products, Marketing, and Retail Success
Sydney
Time and date:
Tuesday, July 23rd 2024
8:00 AM – 10:00 AM
3.30PM – 5.30 PM
Location:
Christie Spaces North Sydney, level 4
100 Walker St, North Sydney NSW 2060
Melbourne
Time and date:
Thursday, July 25th 2024
8:00 AM – 10:00 AM
3.30PM – 5.30 PM
Location:
JustCo, Level 6, Suite 1,
276 Flinders Street, Melbourne VIC 3000
Overview
Discover how cutting-edge technologies, including predictive AI models and neuro marketing tools, are revolutionizing the way companies innovate and bring new products to market. Gain early insights into the future of consumer behavior prediction and learn how to navigate the complexities of the modern retail landscape with smart portfolio modeling.
Expect thought-provoking discussions, interactive demonstrations, and a relaxed atmosphere conducive to networking—all accompanied by breakfast or afternoon bites depending on the session you choose.
What you can expect
Transforming Product Development with AI:
Learn from R&D departments at leading manufacturers about shortening the product development lifecycle with predictive AI models. Explore whether AI can create new product ideas that are ready for launch and gain early insights on how synthetic respondents could predict consumer behavior. Discover how the technology behind GPT is enabling marketers to explore thousands of pack design options and optimize for market success.
Neuro Marketing in the Service of Art:
Understand the impact of optimized creatives in delivering a 20% lift in ad-driven sales. Learn why strong ad creatives are 10-14X more likely to directly drive sales impact. Dive into the world of neuro marketing, where tools can capture 500 data points every second to uncover implicit non-conscious emotional responses and brand memory structures. Find out how BASES has completed over 15,000 neuro projects globally.
Be Retail Ready with Smart Portfolio Modeling:
Equip yourself with strategies to win the at-shelf battle by getting retail-ready with incremental innovations. Simulate real-time wargame competitive scenarios to make smarter portfolio and pricing decisions. Learn to navigate inflation and shrinkflation challenges with validated approaches to ensure your products succeed in the competitive retail environment.
Join us for this insightful event and stay ahead in the ever-evolving landscape of product innovation, marketing, and retail strategy. Expect thought-provoking discussions, interactive demonstrations, and a relaxed atmosphere conducive to networking – all accompanied by a delicious refreshments and a cup of coffee or tea.
Meet your brilliant speakers
Gautam Seth
NIQ BASES Customer Success Lead for APAC & EEMEA
Gautam brings over 16 years of expertise in market research and consulting. His goal is to transform the consumer insights industry to be more agile and digitally driven, enhancing business outcomes through purpose-driven innovation. Gautam has successfully led high-impact innovation projects across various industries, including FMCG, Restaurants, Alcohol, Fintech, Pharma & Healthcare, and Tech. He has held leadership roles in the US, China, and Asia, building collaborative and growth-focused teams. Currently, he oversees a team of 200+ innovation insights and analytics experts at NIQ BASES, driving client growth in APMEA. Gautam is also a seasoned keynote speaker, regularly sharing insights at forums like Cosmoprof, Food & Beverages Innovation Forum and Asia Green Packaging Innovation Summit.
Amrita Srivastava
Regional Group Director, BASES APAC & EEMEA
With over 17 years of experience in market research and analytics, specializing in Pricing & Forecasting, Amrita is an expert in discrete choice techniques and marketing mix modeling. Amrita excels in developing successful product, pricing, and portfolio strategies, leveraging her deep knowledge of statistical tools and techniques as well as her nuanced global and local insights. Her expertise spans various industries including both CPG and Non-CPG, empowering companies to innovate and drive business growth through impactful consulting. Leading a team of 40+ pricing and forecasting experts, she ensures that NIQ BASES delivers exceptional solutions tailored to the unique needs of each client..
Victor Hidalgo
BASES Australia & New Zealand Lead, NielsenIQ
Bringing over 22 years of experience in market research and predictive analytics, Victor is passionate about leveraging consumer data to drive strategic innovation for clients. His expertise spans research, strategic planning, innovation management, and data analytics, with a strong focus on quantitative data and market insights. Victor has successfully led high-impact projects across sectors and markets in LATAM and APAC, fostering key account relationships and always looking forward to adopting innovative and predictive analytical solutions linked to brands growth.
