From Breakthrough to Excellence

About the event

A product can make or break a brand, and new product development is often considered a great way to drive excitement about a brand. Product innovations involve introducing new or updated products to the market and are a business imperative for FMCG companies today, to grow and survive in the current business environment. However, product innovations need to go beyond just a breakthrough idea. Many new launches fail because they do not invest as much time and effort in the whole innovation process, including the retail execution after the launch.

Join us at our breakfast event ‘From Breakthrough to Excellence’, where we will celebrate winning examples of breakthrough innovations in FMCG this past year, as well as share NIQ’s framework for innovation success. Our experts will take you through the innovation journey, so you can innovate with confidence.

9 May 2024, Thursday
Edsa Shangri-La Hotel, Mandaluyong, Philippines