NIQ BASES Event
Future Forward: Innovation, Trends & Technology
Dubai
Time and date:
Wednesday, September 11th 2024
Location:
Movenpick Grand Plaza Media City,
Al Falak St- Al Sufouh – Al Sufouh 2, Dubai
Overview
Join us for an in-depth exploration of the latest macro consumer trends and FMCG innovations in the Middle East. Discover how cutting-edge technologies, including predictive AI models and neuro marketing tools, are revolutionizing the way companies innovate and bring new products to market. Engage with industry experts, participate in interactive sessions, and discover how to leverage these trends for strategic advantage.
Expect thought-provoking discussions, interactive demonstrations, and a relaxed atmosphere conducive to networking—all accompanied by some refreshments and snacks to start, and lunch at the end of the event.
What you can expect
Understanding Middle Eastern Consumer Trends:
Unveil the latest consumer trends and preferences driving FMCG innovation in the Middle East. Hear from industry experts on how these trends are shaping the market and what it means for your business. Access comprehensive survey results revealing what Middle Eastern consumers want from their FMCG products and gain practical strategies to leverage these trends for your business growth and innovation.
Innovator’s playbook for success:
Explore how to stay ahead by embracing incremental innovations, adapting swiftly to ever-evolving consumer needs, and innovating with market trends in mind. We’ll also dive into optimizing your product assortment to ensure every offering hits the mark. Join us as we uncover strategies that can transform challenges into opportunities, helping your business not just survive but thrive.
Transforming Product Development with AI:
Explore whether AI can create new product ideas that are ready for launch and gain early insights on how synthetic respondents could predict consumer behavior. Discover how the technology behind GPT is enabling marketers to explore thousands of pack design options and optimize for market success.
Meet your brilliant speakers
Andrey Dvoychenkov
General Manager, NIQ Arabian Peninsula & Pakistan
Andrey brings with him 20 years of leadership experience and knowledge of the market research industry. Andrey joined Nielsen in Russia to take on a client servicing role in the retail measurement business. Since then, he has held several roles with increasing leadership capacities and responsibilities for significant client relationships across multiple geographies including leading the analytics team across Russia and North Eastern Europe and as a key client global insights leader based in the UK in 2012.
Andrey was a winner in Forbes Most Influential Executives in the Middle East Award in 2018, 2019 and 2020 Year, Dubai.
Andrey holds a bachelor’s degree in the faculty of economics, from Moscow State University of Economics, Statistics and Informatics (MESI).
Gautam Seth
NIQ BASES Customer Success Lead for APAC & EEMEA
Gautam brings over 16 years of expertise in market research and consulting. His goal is to transform the consumer insights industry to be more agile and digitally driven, enhancing business outcomes through purpose-driven innovation. Gautam has successfully led high-impact innovation projects across various industries, including FMCG, Restaurants, Alcohol, Fintech, Pharma & Healthcare, and Tech. He has held leadership roles in the US, China, and Asia, building collaborative and growth-focused teams. Currently, he oversees a team of 200+ innovation insights and analytics experts at NIQ BASES, driving client growth in APMEA. Gautam is also a seasoned keynote speaker, regularly sharing insights at forums like Cosmoprof, Food & Beverages Innovation Forum and Asia Green Packaging Innovation Summit.
Zulfiqar Razvi
NIQ BASES Executive Director EEMEA
Zulfiqar has over 20 years experience in the market research industry and has been working for NIQ since 2013. He is the Executive Director of NIQ BASES for the EEMEA region.
Zulfiqar has held various positions within FMCG, technology and market research firms in the last 25 years with experience spanning across Middle East Africa and Asia Pacific.
Manikjot Singh
NIQ BASES Group Commercial Director, MENAP
Manikjot currently serves as Group Commerical Director for BASES Middle East, North Africa & Pakistan (MENAP) business, based out of UAE. In this role, Manik is responsible for crafting and delivering the commercial strategy for BASES in the MENAP region. He has 16 years of innovation consulting & consumer insights experience, ranging from innovation qualification, pricing & portfolio optimization to sales forecasting. Manik has partnered extensively with leading CPG multinationals as well as local giants in developing and optimizing innovations. His market & category expertise spans across Food & Bev, Household & Personal Care and Restaurants in Middle East, North Africa & Asia Pacific
