Time and date:

July 31st, 2024

9:30 – 11:30 AM


NIQ Singapore
47 Scotts Road, #14-00
Singapore 228233

Understanding SEA Consumer Trends

Unveil the latest consumer trends and preferences driving FMCG innovation in Southeast Asia. Hear from industry experts on how these trends are shaping the market and what it means for your business. Access comprehensive survey results revealing what Southeast Asian consumers want from their FMCG products and gain practical strategies to leverage these trends for your business growth and innovation.

Neuro Marketing in the Service of Art:

Understand the impact of optimized creatives in delivering a 20% lift in ad-driven sales. Learn why strong ad creatives are 10-14X more likely to directly drive sales impact. Dive into the world of neuro marketing, where tools can capture 500 data points every second to uncover implicit non-conscious emotional responses and brand memory structures. Find out how NIQ BASES has completed over 15,000 neuro projects globally.

Are you skeptical about claims from vendors who claim to capture System 1 reactions? Is it enough to click on smiley faces or measure facial expressions? Let us demystify the process for you. Our very own Dr. Joshua Balsters will guide you through live demonstrations of our neuro tools. 

Group Director, NIQ BASES Singapore
portrait of Joshua Balsters
NIQ BASES Neuroscience expert 

With over 15 years of academic and industry experience, Josh has a unique scientific approach that combines in-depth theoretical knowledge with an understanding of real-world impact. His mission is to advance the field of consumer neuroscience and help clients make informed decisions based on best-in-class research and technology. 

Design & Neuro Director, BASES APAC & EEMEA