Salim is your go-to expert for everything tech and E-Commerce. Leading business development for Data Impact — a NIQ company, Salim is an authority on sharing the latest advancements, emerging trends, and innovative tools that can give you the edge you need to thrive in the digital world.

With years of experience in pioneering e-commerce ventures, Vaughan brings a wealth of knowledge to the table. Leading E-Commerce in Asia Pacific, he leads teams in helping companies understand the consumers’ full shopping journey across offline and online environments. He is deeply devoted to improving businesses by understanding what their customers want and desire, not only today but more importantly, into the future. He is passionate about understanding current and future market trends and how they impact consumer behaviour.

Andrey leads NIQ’s Arabian Peninsula and Pakistan sub-region, which includes Saudi Arabia, UAE, Oman, Qatar, Kuwait and Pakistan. He is based in Dubai, United Arab Emirates. He is responsible for developing and implementing NIQ’s business strategy in continuously building on the organization’s outstanding reputation for service and delivery to clients while maintaining its financial health and operational efficiency, to ensure sustainable and profitable growth. He brings with him 20 years of leadership experience and knowledge of the market research industry. 

Didem is an expert in leading big data advanced analytics with predictive intelligence using artificial intelligence to help clients drive profitable growth with insights and foresights. She is an expert in RGM (Revenue Growth Management), E-Commerce insights and foresights with superior consultancy is a clear focus of hers, Didem together with her teams launched 5 years ago the NIQ E-Commerce FMCG panel in Türkiye to provide forward-looking light to the industry. Didem is passionate to provide her clients in FMCG, E-Commerce and Retail companies with forward-looking insights and helping them to drive growth. She focuses also on helping clients across EEMEA with the next generation of digital shelf analytics to accelerate their growth journey in E-Commerce with a focus on sales excellence and ROAS.   

Roman is an MBA Graduate with 8 years of experience in NIQ. Starting in NIQ Russia, he leads several client groups and the Marketing Mix Modeling business. In the United Arab Emirates, Roman is responsible for Global Services and E-Commerce for the Arabian Peninsula & Pakistan region. Roman is a big believer in a client-centric model and is passionate about brands and marketing.