Business people dressed casual/corporate, talking together in large glass conference room

NIQ Analytics Greece

From data to insights – Driving growth in times of constraint

May 16, 2024

Event starts at 10:00 am

About the event

The consumer and retail world are getting more and more fragmented and complicated to navigate. While this complexity is a cause for concern, it is also giving rise to new opportunities – but tapping into these breakthroughs is not easy. Knowledge is mandatory and this can only come from insights built from available big data, supported by Advanced Analytics.

Join us in a morning live session to showcase how NielsenIQ can support you leverage the power of data to structured insights leading to informed business decisions for both Manufacturers and Retailers.

May 16th, 2024
Athens Marriott Hotel, at Chios conference room


9:30-10:00 Welcome / Registrations

10:00-11:15 Part 1:

  • The context & the Greek market reality.
  • The importance of Category Management.
  • Prioritize the Shelf: Enhance your Assortment & Merchandising strategies

11:15-11:30 Break

11:30-12:30 Part 2:

  • Grow revenue: Make fast decisions on Pricing & Promotions and Marketing Mix, rooted in reliable data
  • Localize execution: Identify performance gaps and quantify opportunities

By invitation only