Beauty That Connects: The Neuroscience Behind Emotionally Powerful Ads
Global Webinar in partnership with CEW UK
4th November 2025
London – 4pm, Paris – 5pm, New York – 11am, LA – 8am
Global Webinar Details
Join NIQ and CEW UK for a fascinating exploration of what really makes beauty advertising resonate. In this exclusive session, NIQ’s advertising expert Megan Belden and neuroscientist Dr. Elise Temple will unpack how our brains respond to beauty campaigns – beyond what we say we like, to what we feel.
Using real-world examples and cutting-edge neuroscience (yes, even brainwave data!), NIQ will explore how storytelling, brand visuals, and even AI-generated content can spark emotional connections with consumers. You’ll discover why certain ads stick, how faces and bodies influence perception, and what makes a campaign truly memorable.
Whether you’re a marketer, brand strategist, or creative, this session will offer fresh insights and practical takeaways to help you craft campaigns that connect on a deeper level.
Speakers
Megan Belden is the Global Ad Effectiveness Practice Leader for NielsenIQ, operating as the brand manager of NIQ’s growing advertising research portfolio.
With a passion for blending the worlds of art and science, Megan is an expert in providing advertising consulting, including neuroscience research, for many of NIQ’s top clients and the world’s largest creative agencies.
Over the past 15 years, Megan worked in data analytics for key clients like P&G, Google, McDonald’s, Walmart, Mars, and Molson Coors. She is the global executive sponsor for NIQ’s disability employee resource group, where she is dedicated to marrying her industry experience and personal life to tackle authentic representation in media head-on. Megan is based in Cincinnati, OH and has earned her MBA in Pricing Analytics from Xavier University.
Dr. Elise Temple is the Vice President of Neuroscience for NielsenIQ. Dr. Temple received her PhD in Neurosciences from Stanford Medical School. Following her PhD, Dr. Temple was a professor at both Cornell and Dartmouth where she led the Developmental Cognitive Neuroscience Lab and the Educational Neuroscience Lab respectively.
During her academic career she received several awards, served as a reviewer for many journals and granting organizations, and taught numerous courses. She has published over two dozen peer reviews scientific papers which have been cited by over 6000 other papers.
Dr. Temple joined Nielsen at the end of 2010 leading the neuroscience relationship with some of our largest clients. She now leads the NIQ global team of commercial neuroscientists. She has found great joy and challenge in applying neuroscience to real world business problems in a way that maintains scientific rigor but has direct business application. Her passion is helping make neuroscience accessible to teams in ways that can truly impact their business.