Grocery Innovation Canada
October 28th – 29th | Toronto
Translate Data into Action with The Full View
Grow your small and medium brands with NIQ solutions that provide the Full View of the CPG industry and consumer shopping behaviour. Without breaking the bank.
Whether you are new to the rapidly growing CPG industry in Canada, or a seasoned veteran, NIQ offers a wide range of solutions that can help you go beyond and:
NIQ Insights on Stage
Leverage diversity for growth: A view into the ethnic shopper
Wednesday October 29th | 9:20 – 10:05am | Ballrooms A,B
NIQ’s Leverage Diversity For Growth presentation identifies that ethnic shoppers are a powerful and growing force in Canada’s FMCG landscape. They represent over a third of Canadian households and are driving both dollar and trip growth, especially in discount and warehouse channels. Ethnic consumers tend to be younger, have larger households, and prioritize value, making them ideal targets for innovation and loyalty strategies. Their influence extends beyond niche categories, with mainstream shoppers increasingly purchasing ethnic products for taste and variety. Understanding and serving this segment is not just inclusive—it’s essential for unlocking future growth.
Meet the Expert
Carman Allison
Carman Allison is NielsenIQ’s Vice President of New Business Development for Canada. Carman constantly has his finger on the pulse of the CPG marketplace, and manufacturers and retailers rely on him to provide insights and solutions they need to make strategic business decisions. He has over 30 years of experience consulting on consumer and retail trends and is a key-note speaker at industry conferences as well as being featured in numerous trade and news media such as his monthly ‘It Figures’ column in Grocery Business.
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