NielsenIQ Digital Advisory Council Cairo, Egypt
Elevate your E-Commerce success
Venue: Sofitel Cairo Nile El Gezirah
Date: 15 April 2025
Time: Starting at 9:00 am
Ready to take your Omni & E-Commerce business to the next level?
Look no further! Join us for a day of exclusive insights, cutting-edge strategies, and unmatched networking opportunities. Together, let’s unlock the path to real growth!
Agenda
09:00 – 09:30 – Registration, coffee and networking
09:30 – 09:45 – Welcome address by Nihal El Koussi
09:45 – 10:30 – Session 1: Market trends and state of E-commerce in the region by Nihal El Koussi
10:30 – 11:00 – Session 2: Delivering the full view of Omni from NIQ by Andrew Criezis
11:00 – 11:30 – Session 3: The future of Digital Shelf by Salim Bachatene
11:30 – 11:45 – Coffee Break
11:45 – 12:30 – Session 4: Panel Discussion: Shopper 360°: The future of E-Commerce by Didem Şekerel Erdoğan
Panelists:
Sondos El-Faramawy, Marketing and Digital Director, L’Oréal
Ismail Hafez , Co-founder & Chief Operations Officer, Rabbit
Ahmed El-Sobky, General Manager, Amazon Marketplace Egypt
Hesham Hamed, Marketing Director, Rich Bake
12:30 – 12:45 – Closing address by Nihal El Koussi
12:45 – Onwards: Networking and lunch
NielsenIQ speakers
Andrew Criezis
President: E-Commerce & Omni
NielsenIQ
Andrew brings over 15 years of experience with a deep passion to help clients in the FMCG space to understand the value of data, insights, and consumer behaviour. Andrew is passionate about brands understanding how consumer behaviour is the pathway to growth.
Salim Bachatene
Tech Visionary
NielsenIQ
Salim is your go-to expert for everything tech and E-Commerce. Leading business development for Data Impact — a NIQ company, Salim is an authority on sharing the latest advancements, emerging trends, and innovative tools that can give you the edge you need to thrive in the digital world.
Nihal El Koussi
General Manager, North Africa and Levant
NielsenIQ
Over 20 years of experience closely working with clients mainly in FMCG industry accompanying them to achieve their strategies for growth through data and analytics. Leading the commercial side of business in different markets, MENA is the region Nihal has most expertise on with a specialization in North Africa and Levant. Analyzing consumer and market trends to provide insights about growth potential is Nihal’s main passion
Didem Şekerel Erdoğan
EEMEA E-Commerce Lead, Türkiye General Manager
NielsenIQ
Didem is an expert in leading big data advanced analytics with predictive intelligence using artificial intelligence to help clients drive profitable growth with insights and foresights. She is an expert in RGM (Revenue Growth Management), E-Commerce insights and foresights with superior consultancy is a clear focus of hers, Didem together with her teams launched 7 years ago the NIQ E-Commerce FMCG panel in Türkiye to provide forward-looking light to the industry. Didem is passionate to provide her clients in FMCG, E-Commerce and Retail companies with forward-looking insights and helping them to drive growth. She focuses also on helping clients across EEMEA with the next generation of digital shelf analytics to accelerate their growth journey in E-Commerce with a focus on sales excellence and ROAS.
Industry expert guests
Sondos El-Faramawy
Marketing and Digital Director
L’Oréal
Sondos El-Faramawy is a seasoned marketing and digital leader with extensive experience at L’Oréal, currently serving as Marketing and Digital Director. Prior to this, she held the position of Chief Digital Officer for L’Oréal Dermatological Beauty. Sondos also has a strong background in consumer and market intelligence, having worked as a Consumer and Market Intelligence Manager at L’Oréal and prior to joining L’Oréal, where she spent several years as a Research Director. Her career started at The Boston Consulting Group (BCG) where she honed her analytical and strategic thinking skills. Sondos holds a BSc in Economics and Political Sciences from Cairo University and is a dedicated mother and firm believer in women’s impact on the workplace.
Ismail Hafez
Co-founder & Chief Operations Officer
Rabbit
Ismail Hafez is the Chief Operations Officer at Rabbit, which he co-founded in 2021. He most recently served as the Regional General Manager at Kazyon, one of the largest retail players in Egypt, where he led a 1200 people strong team running over 150 stores nationwide. Prior to that, he held leadership roles at Dorra Group and Orange, where he ran marketing efforts across 5 countries in the Middle East.
Ismail is a well-seasoned business and people leader, with over 20 years of experience spanning the retail, telecom, real estate, FMCG and F&B industries.
Ismail holds an MBA from HULT International Business School, and a Bachelor of Arts in Business Administration with a Marketing specialization and a minor of Economics from the American University in Cairo.
Ismail is also a serial entrepreneur, launching and managing several F&B ventures since 2007!
Ahmed El-Sobky
General Manager
Amazon Marketplace Egypt
Ahmed El-Sobky is the General Manager of Amazon Third-Party Marketplace in Egypt. Ahmed joined Amazon in February 2021 with the objective to enable local businesses to reach more customers across the country.
Along with a dedicated team of program/category/account managers, Ahmed ensures third-party sellers are utilizing Amazon.eg resources and programs to help them grow their businesses like never before. Among many new possibilities, they can create campaigns to drive discoverability for their products and run deals/promotions any time of the year. Additionally, sellers can choose from various easy and stress-free fulfillment strategies when shipping orders to customers. Today, small and medium-sized enterprises account for more than 60% of everything on Amazon’s online stores globally.
Ahmed has a breadth of experience in strategy and digital innovation across several industries including Retail, Technology, Telecommunications, FMCG, and Management Consulting.
Ahmed holds an MBA from INSEAD, a Master’s degree in Business Economics from Toulouse School of Economics, and a Bachelor’s Degree in Economics and Political Science from Cairo University.
Hesham Hamed
Marketing Director
Rich Bake
Working in the Marketing field for 24 years, managing some of the most well known brands in the market, focusing mainly on Food sector, I have seen the whole range of marketing activities play out multiple times, both on the practical front and in theory through holding a teaching position in the AAST over the past 9 years.
Event details
Event date: 15 April, 2025
Event venue: Sofitel Cairo Nile El Gezirah
(location map)
(By invitation only)
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