NIQ at GTDC Summit EMEA 2026
Access NIQ’s Distribution & Sustainability Insights at GTDC Summit EMEA 2026
April 13-15, 2026
Grand Hotel Huis ter Duin, Noordwijk The Netherlands
About the Event
The GTDC Summit EMEA is a cornerstone leadership event for the technology distribution ecosystem, bringing together C‑level and senior executives from global IT vendors and distributors across EMEA.
The summit provides a high‑level platform for:
- Strategic discussions on distribution challenges and opportunities
- Executive networking and pre‑arranged one‑to‑one meetings
- Focused sessions on industry transformation topics, including sustainability
Want to know more about GTDC?
NIQ’s VIP Event Briefing
As the global market expert for Tech & Durables, NIQ will contribute thought leadership to the 2026 agenda with dedicated sessions focused on sustainability, circularity, and real buyer behavior in the IT market.
By combining distribution sell‑through intelligence with Point‑of‑Sale (POS) insights, NIQ delivers a complete view of how sustainability claims translate into measurable market impact across channels.
NIQ Session Highlights
Sustainability Session: Latest Tech Market Dynamics in Sustainability & Circular Economy
Presented by Tatjana Wismeth, Head of Distribution & Supply Chain Intelligence, NIQ
In this session, NIQ will present the latest insights on how sustainability and circularity in IT products have evolved over the past two years. The presentation explores how key sustainability attributes, such as energy efficiency, recycled materials, repairability, and refurbished or second‑life products, are being tracked, valued, and reflected in real buyer behavior.
Using NIQ’s combined distribution and POS intelligence, the session highlights differences across product categories, routes to market, and B2B versus B2C dynamics. The goal is to help distributors and vendors understand where sustainability truly drives impact today, and how data can support more informed, future‑proof strategies.
Break-out session: 2026 Tech & Durables: Customer lead, AI disrupts and Value defines the winners
Presented by Norbert Herzog, Head of Global Strategic Insights, NIQ
In a fast‑changing, VUCA world, this workshop takes a step back to look at the big picture shaping Tech & Durables today, and what it means for market players. We’ll explore what’s really driving market growth, the transformative role of AI computing demand, and how regional dynamics continue to diverge.
More importantly, we’ll focus on the biggest shift of all: customers.From vastly different financial sentiments by country, to AI reshaping product discovery and redefining how people research Tech categories, consumer behavior is evolving faster than ever. Generational shifts, new definitions of value for money, and changing brand perceptions are rewriting the rules of competition.
We’ll discuss how to compete on value rather than price, the growing importance of ecosystems and AI, and how new retail formats are evolving globally. Finally, we’ll look ahead to IT and supply chain dynamics, business cycles, and growth opportunities shaping the next phase of the market.
Meet the team onsite
Tatjana Wismeth
Head of Distribution & Supply Chain Intel
NielsenIQ
Tatjana Wismeth is Head of Distribution and Supply Chain Intelligence at NIQ, the global leader in market and consumer intelligence for the High-tech and Durable Goods sectors.
Tatjana is responsible for NIQ’s Distribution and Supply Chain Intelligence solution, which tracks sell-through data from around 300 distributors and wholesalers across more than 45 markets worldwide. By combining this data with NIQ’s unique Point-of-Sale insights, the solution offers a comprehensive view of global supply chain dynamics—empowering industry players to navigate complexity and make smarter, data-driven decisions.
Before stepping into this role, Tatjana managed strategic partnerships with leading IT manufacturers as Global Account Director, delivering tailored insights and driving measurable business impact. She also brings experience from the energy and technology industries, where she focused on Smart Home solutions and digital innovation.
Tatjana holds degrees in International Business Studies and International Management, having studied in both Germany and Australia. She is passionate about turning data into actionable strategies and is recognized for her cross-industry expertise and global perspective.
Connect with Tatjana on LinkedIn for insights into global distribution and supply chain intelligence.
Norbert Herzog
Head of Global Strategic Insights
NielsenIQ
Norbert Herzog, Head of Global Strategic Insights, is a recognized expert for market trends in the tech and durable goods area.
He and the team provide fact-based strategic analytics by integrating multiple sources of NIQ/GfK research, including unique global Point of Sale tracking data and consumer studies. The team is transforming rich data into relevant insights on how the markets are changing and where they are evolving to. Norbert’s professional focus is on the cross-sector tech & durable goods as well as retail and consumer insights.
With more than 20 years of business experience, Norbert exchanges with decision makers of leading manufacturers and retailers of the industry to bring strategic decision support to industry leaders.
Norbert continuously publishes industry blogs, reports and infographics and is regularly quoted in NIQ’s press releases as industry expert.
Connect with Norbert on LinkedIn for insights into market trends in the tech and durable goods area.
06
NONE
NONE
Patrick Dragojlovic
Regional Account Director EMEA NielsenIQ
Jonathan Clarke
Global Sales Lead MI: Supply Chain
NielsenIQ
Dominik Friedel
Global Lead, Distribution Partner
NielsenIQ