Webinar Series
Snackonomics 4.0
A two-part webinar series
Snackonomics 4.0 (Part I)
Now Available On-Demand
Building on the conversation coming out of Sweets & Snacks, this session takes a renewed look at the forces reshaping the snacking landscape today. Snacking has moved into a more deliberate and scrutinized era, shaped by years of disruption that have permanently shifted consumer expectations.
Consumers are navigating rising prices, wellness ambitions, and information overload, leading to more intentional choices that balance hunger, health, and emotional needs. Technology is accelerating this shift, with apps, social platforms, and AI increasingly influencing discovery, trust, and even purchase decisions before brands or retailers can intervene. In this environment, both brands and retailers face higher stakes, as every product must justify its place through clear value, credible benefits, and alignment with evolving consumer standards.
What you’ll learn:
- Discover how years of disruption have permanently reshaped snacking behavior, with consumers moving away from autopilot and toward more deliberate decisions driven by price pressure, health goals, and emotional needs.
- Understand how technology—from social media to third-party apps and AI—is redefining discovery, trust, and purchase decisions, often influencing what makes it into the basket before brands or retailers have a chance to engage.
- Learn how rising scrutiny is raising the bar for brands and retailers, where every snack must justify its place through value, credible health benefits, and authenticity in an environment where impulse is weakening and skepticism is growing.
Snackonomics 4.0 (Part II)
Now Available On-Demand
Snackonomics 4.0 (Part II) builds on the foundation of Part I with a look at how snacking continues to evolve in an increasingly complex consumer landscape. We’ll open with a brief recap of key themes and industry takeaways, then dive deeper into how shoppers define snacks today, what’s driving their choices, and how context, from everyday routines to seasonal, cultural, and life-stage moments, continues to reshape snacking behavior.
Carly & Chris will explore the tension between functional, purposeful snacking and indulgent, pleasure-led moments, highlighting what this balancing act means for brand growth. They’ll also address the latest forces influencing demand, including health-forward behaviors, economic pressures, policy shifts, and expectations around ingredients and transparency. As competition intensifies, we’ll underscore why brand trust remains a critical lever for relevance, loyalty, and long-term success.
What you’ll learn:
- How consumer definitions, expectations, and motivations around snacking are continuing to shift
- The role of occasions, seasons, culture, and life stage in creating new snacking opportunities
- How brands can respond to emerging pressures while strengthening trust and differentiation
Meet the speakers
For more on snacking, join our upcoming webinar:
Not all Markets Snack Alike
Find Your Next Local Growth Opportunity
September 9th, 1:30 pm Eastern
Live Webcast:
Americans don’t snack the same way across the country, and the future of snacking isn’t emerging at the same pace everywhere. The consumer shifts reshaping the category, from greater focus on health and wellness and evolving definitions of indulgence to AI-driven discovery and changing purchase behaviors, are accelerating in some communities and lagging in others.
Building on the themes explored in NIQ’s Snackonomics 4.0 series, this session goes beyond the national story to uncover where the future of snacking is emerging first. Using NIQ Precision Solutions, we’ll identify the local markets driving category change, pinpoint where demand is building fastest, and show how geography can become a competitive advantage for brands and retailers seeking growth.
Understanding who is changing is only half the story. The next advantage comes from knowing where.