Analyze & segment your customers

Understand evolving needs and behaviors to drive targeted marketing and enhance loyalty on the fly.

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In an era where customer expectations are constantly evolving, deep insights into shopper behavior are crucial to fostering loyalty. To remain competitive and optimize your strategies, you need to know where consumers shop and what they buy—but more importantly, you also need to know why.

Our robust customer analytics and audience segmentation solutions to empower retailers with unmatched insights into consumer behaviors. Leverage the industry’s largest and most representative consumer panels, backed by market-leading, exclusive POS and retail data across online and offline channels. This tech helps you analyze sales drivers and execute accurate purchase combination and basket size analysis, as well as drill down, filter data, and segment specific customer audiences on the fly.

Trust in our 90 years of Retail expertise and industry-leading data to make timely decisions, stay ahead of market trends, and tailor your shopper-facing strategies effectively. Leverage your data with NIQ’s market-leading intelligence for a complete understanding of today’s omnishopper, ensuring you have all the information you need to meet and exceed their evolving expectations.

Empower your retail strategy with deep customer insights

Unmatched granularity and scope of consumer data

Leverage the largest consumer panels and exclusive POS data. Gain insights across online and offline channels to better segment, target, and convert your ideal audience, boosting customer satisfaction and loyalty.

Stay ahead with on-demand, real-time insight.

Our solutions offer fast, efficient, and flexible on-demand access to insights across all data assets to stay ahead of shopper trends and evolving market needs.

Harness a century of retail expertise

Recognized as the data and insights leader, NIQ has flexible service options and a collaborative approach. Our strategic guidance helps you develop effective customer engagement and loyalty strategies.

Get the Full View™ of your retail environment

Integrate your first-party data with our market-leading data for a holistic view of the latest trends in retail and precise customer segmentation opportunities.

$12.6 trillion

By 2030, Gen Z will spend $12.6 trillion USD.

43%

of global consumers plan their shopping in advance to manage expenses.

48%

of consumers prefer buying products that can be tailored to their needs.

Amit Shah, Head of Commercial Analytics

Currys

“gfknewron Consumer has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Currys have now been using this tool for the past year, and the insights from the tool have been appreciated across the organization, including teams working on ranging and marketing campaigns. as it’s provided an additional dimension to the POS data. The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams— with GfK on hand to provide training support where it was needed.”

Martin Vara, VP of Digital Marketing Content and Sales

Rema 1000

“Having NIQ Activate segmentation portal allows you to find the right offer to the right audience in a very efficient and easy manner… I really think that the platform is really, really, really good “

Reports

Activate segments & audiences builder

Build personas and precise audiences in a couple of clicks across 1000s of customer attributes

On-demand webinar: Revolutionizing engagement, the power of personalization and segmentation

Watch this insightful and dynamic webinar session designed for retailers seeking to take their business strategies to the next level with advanced analytics and dynamic segmentation

young female shopper pushes a shopping cart down a grocery aisle, smiling

Case Study

Unleashing data-driven personalization: How REMA 1000 transforms customer experience with NIQ Activate

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Category & Customer Analytics

Discover risks and growth opportunities. Share insights to empower brands’ growth. Monetize your data.

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Segmentation, Targeting & Positioning

Portfolio of solutions to understand consumer and shopper behavior, demographics, and loyalty with modern, representative consumer panels and customer survey capabilities

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NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™

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Analyze & segment your customers