Beverage Alcohol

Empowering the growth of Beverage Alcohol brands with the Full View™

For alcoholic beverages, understanding the drivers of consumer behavior and choice at every point of purchase, alongside the ability to track sales and market share across all channels, is crucial for building brand equity and sustainable long-term growth.

Combining unrivalled omnichannel coverage with best-in-class consumer intelligence, NielsenIQ (NIQ) enables alcoholic beverage brands to adapt to changing consumer trends, target the most profitable consumer occasions, and create activations that influence decision-making at each point along the consumer path to purchase.

NIQ’s Full View™ integrates on-premise (bar/restaurant), off-premise (in-store), online, and direct-to-consumer sales data to provide seamless analytical capabilities delivered in an intuitive, self-serve platform that empowers clients to identify threats and opportunities, growth-driving market trends, and headroom opportunities.

With our industry-leading alcoholic beverage research and analytics, you can:

Measure the market and track your sales and share performance against your competitors
Grow and optimize distribution by identifying the channels with the greatest sales and consumer opportunities for your brands.
Win with consumers, manage brand health, and target key consumption moments across all channels.
Activate with confidence by making data-driven decisions with assortment, price, marketing mix, and basket and check-level analytics.
Maximize e-commerce, measure the digital shopper journey, and track competitive performance and opportunity online.

Bacardi Australia

“OPUS has given us a level of On Premise understanding that we didn’t think would be possible. We now know exactly what motivates consumers and drives purchase behavior, instead of relying on assumptions as we did before. The team have been very proactive in making sure we get the most of the platform and that we are always up-to-date with the latest insights and trends.”

Fever Tree Australia

“CGA by NIQ have supported us throughout our partnership, using Outlet Index they’ve helped our venue segmentation targeting and allowed us to identify opportunities for premium mixers in the Australian On Premise. They’ve continually provided us with valuable On Premise insights using their best-in-class products and services. Not only do they deliver exceptional outputs, their consultative and proactive approach has aided Fever-Tree in excelling within the Australian On Premise.”

Male bartender is making cocktail pouring alcohol from shaker to glass at bar background

Analysis

2024 BevAl trends to watch

NIQ’s experts look back at the consumer behaviors that defined the Beverage Alcohol space in 2024 and forward to this year’s BevAl trends that will shape the landscape.