Success Story
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Collaborate with your suppliers
Maximize profitability and brand loyalty through collaborative strategies that leverage shared insights and digital assets.
Select your industry below, and talk to one of our experts
In today’s rapidly evolving retail landscape, maintaining effective, collaborative supplier relationships is crucial yet incredibly challenging. To drive better results, retailers and suppliers must come together to navigate complex market dynamics, including changing consumer demands, supply chain disruptions, and increasing competition. Retailers and suppliers need solutions that help them leverage shared insights, capture customer loyalty, measure success, and improve profitability.
NIQ’s trusted tools address these challenges by providing actionable insights, real-time data access, and expert guidance to fuel mutual growth. Leverage AI-based technology for efficient and powerful insight sharing at all stages of collaboration, from strategy development to execution. Measure performance and deliver results to your supplier partners, enhancing collaboration and securing funding for future campaigns.
Seamless collaboration for greater profitability
Leverage AI forecasting in retail for effective collaboration
Utilize AI-based technology for efficient collaboration and powerful insights. Aligned objectives with suppliers and share actionable insights that drive more effective strategies.
Streamline end-to-end activation
Identify, plan, launch, measure, and scale new strategies for mutual growth. Ensure seamless workflow and faster, better decision-making based on one set of truth.
Measure success to optimize your partnership and results
Use industry-leading data and tools to measure your performance and deliver accurate results or projections to your supplier partners.
Monetize your data for new revenue streams
Harness the power of data monetization to unlock new revenue streams. Share key insights with suppliers about customer behavior, loyalty, and supply chain to enhance collaboration and provide mutual value.
56%
of consumers are interested in the story behind brands.
42%
of Tech and Durables consumers say they buy products from trusted brands.
84%
of brands fail to claim at least one of their top three most-searched product attributes.
Education
The new era of collaboration
Consumer expectations are at an all-time high, making strong retailer-supplier collaborations essential in today’s competitive market. NIQ’s Michael McLaughlin and Petros Petropoulos discuss how partnerships have evolved and address key questions retailers frequently ask.
Webinar
Collaborate to Captivate: The keys for a successful retail media strategy
Unlock the potential of your retail business and gain exclusive access to monetization strategies to captivate audiences and drive growth through retail media and collaboration. Join us for an exclusive session where industry experts will divulge the secrets behind a successful retail media strategy.
Featured Product
NIQ Activate
One collaborative platform powering retailers and brands to go from data to insights to activation.
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