Packaging

Unpack the power of packaging data to drive innovation and growth

Navigate evolving challenges like packaging EPR mandates, sustainability goals, and shifting consumer trends—from private label dynamics to TikTok influence. With NielsenIQ’s trusted data, you’ll be equipped to adapt, innovate, and thrive in a changing market.

Our global POS and packaging data provides the precision and depth needed to validate business strategies. Get a complete view of product sales and the impact of packaging on performance. Leverage our insights to assess the opportunities and risks for more sustainable packaging solutions.

With our packaging coverage and critical attribution data, you can:

Optimize measurement including sales (value and volume) by category, region, and packaging attributes for packaging EPR reporting. You can also track sustainability packaging claims across categories, packaging material, structure, and location–while charting the correlation between packaging claims and average price.
Drive innovation by staying on top of new alternative packaging materials and form factors. Understand sales and product trends across category, brand, packaging material, and structure, as well as new FMCG categories and generational spending trends and behaviors.
Manage costs by monitoring inflationary impact on packaging size and sales of private label versus brand by packaging type.
Optimize measurement including sales (value and volume) by category, region, and packaging attributes for packaging EPR reporting. You can also track sustainability packaging claims across categories, packaging material, structure, and location–while charting the correlation between packaging claims and average price.
Drive innovation by staying on top of new alternative packaging materials and form factors. Understand sales and product trends across category, brand, packaging material, and structure, as well as new FMCG categories and generational spending trends and behaviors.