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Analysis

Key findings on October 2023 Big Deal Days

Analysis

Key findings on October 2023 Big Deal Days


  • Our expert breaks down key trends and insights from October’s 2023 Deal Days—the unofficial kick off to the 2023 holiday shopping season.
  • Download the full recap for an category performance, an analysis of first-party and third-party sales, and more.

The Big Deal Days 2023 recap

The results are in from October’s Big Deal Days—get the full recap of CPG sales performance, consumer sentiment, and expert commentary from Ken Cassar, VP Omni Industry Leader at NIQ. Download the full recap for sales and consumer insights including:

  • How CPG sales during October’s Big Deal Days compare to July’s Prime event
  • An overview of category performance
  • A breakdown of first-party versus third-party sales and successes
  • Insight on what Deal Day sales and shopper behavior means for the upcoming holiday season

For more insights like these, visit the Prime Pulse hub.

young woman shopping online

Get the Prime Pulse Recap

Download the Prime Pulse recap to deep dive on deal days—the unofficial kick off to the 2023 holiday shopping season.