Asia Channel Dynamics: Evolving Consumer Trends and Preferences

Consumer Behavior

The ways consumers access their daily Fast-Moving Consumer Goods (FMCG) are continuously changing across the diverse landscape of Asia. This report presents key insights derived from actual purchase data of over 18,000 households across five markets—Indonesia, Singapore, Thailand, the Philippines, and Hong Kong—to highlight where consumers prefer to shop and the reasons behind their purchasing choices.

Download the report

Download the report now as we:

Uncover how specific retailers, like Alfamart in Indonesia and CJ in Thailand, are successfully expanding their market share through enhanced promotional activities and strategic focus on key categories like Personal Care.
Examine the growth of channels like cross-border shopping in Singapore, which now engages one-third of households due to a high cost of living, and the continued dominance of Sari-Sari stores in the Philippines, which are adapting to price hikes.
Analyze why traditionally dominant channels, such as the supermarket sector in Hong Kong, are facing growth stagnation as consumers manage budgets more carefully.
Highlight the diverse e-commerce landscape, where Shopee leads in most markets but faces increasing competition from the rapid rise of social commerce platforms like Tik Tok Shop.

By understanding these dynamic shifts, retailers and brands can strategically respond and tailor their approach to connect seamlessly with the evolving preferences of today’s consumers.