Father’s Day 2025 Forecast
When it comes to Father’s Day shopping, consumers are primarily focused on buying gifts for their fathers, but many also consider gifts for spouses, other family members, and friends. This trend highlights the importance of offering a diverse range of products that cater to different relationships and preferences. Brands should take note of this and ensure their marketing strategies and product offerings reflect the varied gift recipients. By doing so, they can capture a broader audience and increase their chances of boosting sales during this significant shopping event.
The shopping timeline for Father’s Day is quite concentrated, with nearly 9-in-10 shoppers planning to complete their purchases within the month before the holiday. Interestingly, almost 1-in-4 shoppers wait until the week before Father’s Day to finalize their purchases. This indicates that brands need to be prepared for a surge in last-minute shoppers and should consider implementing strategies to attract these consumers.
Additionally, decision-making is influenced by both in-store and online browsing, with 69% of consumers expecting to look around stores in person and 66% exploring shopping websites. Social media and influencers, particularly on platforms like Instagram, TikTok, and YouTube, play a significant role in shaping consumer choices. Brands should leverage these platforms to engage with their audience and provide inspiration for Father’s Day gifts.
Unwrap more insights around Father’s Day shoppers.
Open up more insights around Father’s Day shoppers. Get the when, where and how of gift shopping trends and opportunities for brands and retailers.
What Consumers Are Buying
For Father’s Day gifts, apparel and footwear, along with men’s fragrances, are among the top choices for consumers. Leading fragrance brands such as Calvin Klein, Dior, and Ralph Lauren are particularly popular. Additionally, gift cards, sporting goods, hobby products, and home improvement or tools products are common choices. This variety in gift preferences indicates that consumers are looking for both practical and luxurious options to celebrate their fathers. Brands should consider highlighting these popular categories in their marketing campaigns to attract a wider audience and cater to different tastes and preferences.
25%
of Father’s Day shoppers plan on visiting Home Improvement stores.
Tech gadgets are another significant category for Father’s Day gifts, especially among male consumers. 50% of tech shoppers plan to purchase headphones, while fitness and wellness wearables, and smart home devices are also top picks, with Apple expected to be the leading brand across these categories. This trend underscores the growing interest in technology and its integration into everyday life. Brands should leverage this interest by promoting the latest tech gadgets and emphasizing their benefits.
50%
of Father’s Day tech shoppers plan to purchase headphones.
On the other hand, females are more likely to purchase personalized keepsakes. These unique and sentimental gifts offer a personal touch that resonates with many consumers. Brands can capitalize on this trend by offering customizable products and creating marketing campaigns that highlight the emotional value of personalized keepsakes.
Father’s Day Spending Habits
This Father’s Day, nearly all consumers expect to spend at least as much as they did last year, with 47% anticipating they will spend even more. The average expected spend is approximately $224, with males expected to spend more on average ($275) compared to females ($185). This trend indicates a strong willingness among consumers to invest in meaningful gifts for their fathers, despite economic uncertainties. Brands should take advantage of this by offering a range of products at various price points to cater to different budgets. Highlighting the value and quality of their offerings can also encourage consumers to spend more.
However, inflation and high prices are significant factors affecting Father’s Day spending, with 1-in-2 consumers acknowledging that these economic challenges will impact their purchasing decisions. Younger generations, in particular, are more likely to be affected by broader economic and employment challenges. Brands should be mindful of these concerns and consider implementing strategies to address them, such as offering promotions, discounts, or flexible payment options. By understanding and responding to the financial pressures faced by consumers, brands can build stronger connections with their audience and drive sales during the Father’s Day shopping period.
47%
of Father’s Day shoppers expect to spend more than they did last year.
$224
average expected spend for Father’s Day shoppers in 2025
1-in-2
Consumers acknowledge economic challenges will impact purchase decisions
Leverage Trends to Boost Father’s Day Sales
Don’t miss out on the opportunity to connect with your customers this Father’s Day. Leverage these trends to tailor your marketing strategies and offer products that resonate with your audience. Whether it’s through personalized keepsakes or the latest tech gadgets, make sure your brand stands out and captures the hearts of shoppers.
Looking to maximize sales and connect with gift shoppers?
Sources
- NIQ BASES 2025 Consumer Study
