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Report

The X Factor: Welcome to the Gen X decade

Generation X has entered its peak spending years. Our new report with World Data Lab can help manufacturers and retailers win their loyalty and wallets.

Analysis

Decoding global CPG holiday spending

This analysis, powered by NIQ's new Holiday Shopping Index, explores the effects of holiday-related consumer spending on CPG products.

Report

Global Health & Wellness Trends 2025

Why has a once-niche market gone mainstream? NIQ's comprehensive report unlocks trends, shifting consumer expectations, and more. A must-read for brands.

Report

Consumer Tech Industry Trends 2025

Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!

Report

Finding Harmony on the Shelf

Explore NielsenIQ's 2025 report on shelf harmony. Learn how private label strategies can optimize product placement and enhance retail performance.

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Featured

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Report

Top 10 NIQ insights of 2024

Artificial Intelligence

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Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

Report

From Click to Conversion. Redefining Personalization with AI

Education

The rise of synthetic respondents in market research:

Commentary

It takes one to know one: Confronting the duality of synthetic respondents in market research

Brand Strategy

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Success Story

Calbee Moh Seng Pte Ltd

Events

NielsenIQ Retail Summit 2025

Webinar

Keeping the Spark webinar

Report

Finding Harmony on the Shelf

Consumer Behavior

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Report

The X Factor

Report

Germany On Premise Consumer Pulse Report: May 2025

Report

Shaken, stirred, and seriously influential: The Power of Bartender Advocacy in Australia’s On Premise

Analysis

Global celebrations, local impact

Events

Consumer 360 Recap: Embracing the Quest for Next

Data Technology

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Education

The Complete Guide to CPG Data Analytics 2025

Infographic

Map of the Month: Purchasing Power for Clothing and Shoes, Europe 2024

Success Story

From regional sales potentials to a new sales structure

Report

Foodservice Price Index April 2025

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Health & Wellness

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Analysis

Healthy Nation, Healthy Future: Key Food Policy Developments

Analysis

NielsenIQ x Barcelona Perfumery Congress

Analysis

NielsenIQ x DNC Beauty Day

Report

Global State of Health & Wellness 2025

Analysis

GenX Factor! from MakeUp in Paris

Industry Trends

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Analysis

Beyond New: The Refurbished Tech Opportunity

Commentary

The changing shape of the non-fiction market

Education

The Complete Guide to CPG Data Analytics 2025

Report

The Data Behind ‘She Built This’

Omnichannel/E-commerce

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Analysis

Prime Day 2025: What You Need to Know

Analysis

From Insight to Innovation: How to Act on Key Omnichannel Trends

Success Story

Asda utilizes Omnishopper Create to streamline the product onboarding process

Success Story

Morrisons utilise NIQ Brandbank’s CGI technology with Omnishopper Create

Report

Breaking Through in China’s Dairy Industry

Pricing & Promotion

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Education

The Complete Guide to CPG Data Analytics 2025

Webinar

Client Academy, Episode 2: Promo Power Hour

Analysis

Smarter Pricing Strategy in APAC for Uncertain Market Conditions

Webinar

Keeping the Spark webinar

Product Innovation

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Success Story

China Pitch Slam Winner

Analysis

Shifting gears in automotive retail

Webinar

Keeping the Spark webinar

Success Story

How Milani Cosmetics Used Data to Expand Shelf Space

Infographic

Growing Your Product Portfolio: A Strategic Guide

Report

Consumer Outlook: Guide to 2025

Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.

Sustainability/ESG

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Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

Analysis

Key Plant-Based Market Trends 2024

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Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.