Analysis

Free compendium: NIQ Purchasing Power for Alcoholic Beverages

Analysis
Free compendium: NIQ Purchasing Power for Alcoholic Beverages

Wie ist die Kaufkraft für die verschiedenen Produktgruppen regional in Deutschland verteilt? Finden Sie es heraus in unserem kostenlosen Kompendium mit anschaulichen Karten für mehr als 60 Sortimente.


How is purchasing power for alcoholic beverages distributed within different countries across the world? Find out in our free compendium with maps for 23 countries.

Download our free compendium with 23 illustrative maps and find out how purchasing power for alcoholic beverages is regionally distributed.

The international NIQ Purchasing Power for Retail Product Lines dataset reveals the regional purchasing power potential for many individual product lines:

  • 1. Food and related items
    • 1.1 food
    • 1.2 alcohol-free beverages
    • 1.3 alcoholic beverages
    • 1.4 tobacco products
  • 2. Health and hygiene products
  • 3. Clothing
  • 4. Shoes, leathergoods
  • 5. Furnishings
  • 6. Household products, glass, porcelain
  • 7. Electrical household appliances
  • 8.-11. Consumer electronics, information technology and photography
  • 12. Watches, jewelry
  • 13. Books, stationery
  • 14.-15. Sporting goods, hobbies and recreation
  • 16. Home improvementitems

Knowing about the regional distribution of spending potential for your product line allows you to tailor your sales and marketing endeavors according to the consumer preferences of particular regions. The resulting insights give you a decisive competitive advantage for all location-related decisions. Whether planning or evaluating locations, optimizing your direct marketing or managing your sales, NIQ Purchasing Power for Retail Product Lines comprises a value basis for your decisions in many countries across the world.

Feel free to contact us for more information or a personalized consultation.

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