2025: Year in review
Get a head start in 2026 with collective insights from 2025—a year defined by resilient, intentional, and increasingly tech‑enabled consumers. Across the hundreds of analyses and reports published in NIQ’s Insights library, several themes rose to the forefront: a global shift from cautious to deliberate spending, the accelerating influence of AI on everyday decision‑making, the rapid evolution of omnichannel retail, and the expanding impact of GLP‑1 medications on wellness and purchasing behavior. Consumers are entering the year with strengthened confidence and a sharper sense of value—driving growth across categories from Consumer Technology & Durable Goods (T&D) to Beauty to CPG/FMCG.
To stay ahead of the trends that shaped evolving shopper behavior, CPG and T&D manufacturers and retailers used NIQ insights to understand where opportunities existed across industries. Here are this year’s top 10 NIQ thought leadership pieces.
Looking ahead
The top 2025 insights made one thing clear: Consumer expectations are evolving faster than ever, and the brands that win will be those that respond with agility, transparency, and innovation grounded in real-world behavior. With NIQ’s comprehensive data and foresight models, businesses are better equipped than ever to anticipate change and capture growth in the year ahead. Sign up below to keep current on our best insights and reports.
Stay ahead by staying in the loop
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