• Solutions
  • Industries
  • Partner Network
  • Insights
  • AI at NIQ
  • Careers
  • About
  • Choose Language

    Select your preferred language

    English Español Deutsch Français Italiano 普通话 Português Pусский 日本語
  • Contact Us
  • See all solutions Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation
  • See all industries Consumer Packaged Goods Beauty Beverage Alcohol Packaging Pet Digital Commerce
  • Financial Services Public Sector Media Retail Small & Medium Business Technology & Durables
Explore Our Success Stories
  • Become an NIQ Partner Find a Partner
  • Featured Insights
    CMO Outlook Consumer Life Consumer Outlook State of Tech & Durables
  • Key Topics
    Artificial Intelligence Brand Strategy Consumer Behavior Data Technology Health & Wellness
  • Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG See all insights
The IQ Brief Newsletter: Sign up now
  • Artificial Intelligence
  • Programs
    Early Careers NIQ University
  • Life at NIQ
    Our Principles Our Stories
  • Our Teams
  • All Locations India Work with us
Search All Jobs
  • Who we are Company News Corporate Citizenship Diversity, Equity & Inclusion Events Investor Relations Leadership Media Center
See how we deliver the Full View
  • Solutions
  • Industries
  • Partner Network
  • Insights
  • AI at NIQ
  • Careers
  • About
  • See all solutions Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation
  • See all industries Consumer Packaged Goods Beauty Beverage Alcohol Packaging Pet Digital Commerce
  • Financial Services Public Sector Media Retail Small & Medium Business Technology & Durables
Explore Our Success Stories
  • Become an NIQ Partner Find a Partner
  • Featured Insights
    CMO Outlook Consumer Life Consumer Outlook State of Tech & Durables
  • Key Topics
    Artificial Intelligence Brand Strategy Consumer Behavior Data Technology Health & Wellness
  • Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG See all insights
The IQ Brief Newsletter: Sign up now
  • Artificial Intelligence
  • Programs
    Early Careers NIQ University
  • Life at NIQ
    Our Principles Our Stories
  • Our Teams
  • All Locations India Work with us
Search All Jobs
  • Who we are Company News Corporate Citizenship Diversity, Equity & Inclusion Events Investor Relations Leadership Media Center
See how we deliver the Full View
  • Login
  • English
  • Contact Us

    Select your preferred language

    English Español Deutsch Français Italiano 普通话 Português Pусский 日本語

    How can we help you?

    Brand Strategy

    Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.

    For more information on how our brand strategy solutions can elevate your brand’s presence and performance, visit our Brand Strategy Solutions page.

    Filter By

    • Regions
    • Industry
    • Topic
    • Insight categories
    • Formats
    • Date range
    • Sort by

    Displaying 350 results
    Champion the customer through omnichannel marketing
    Commentary
    Champion the customer through omnichannel marketing
    06 December 2022
    Long-term brand-building: a witness statement
    Commentary
    Long-term brand-building: a witness statement
    06 December 2022
    Power Brands: how you can become part of this exclusive club
    Commentary
    Power Brands: how you can become part of this exclusive club
    02 December 2022
    Period care in 2022: reusable options pick up steam
    Infographic
    Period care in 2022: reusable options pick up steam
    01 December 2022
    Beauty trending insights: Acne patches
    Infographic
    Beauty trending insights: Acne patches
    30 November 2022
    Hero image for Video: Shameless Pets founder share how a novel idea became a pet care shelf staple
    Multimedia
    Video: Shameless Pets founder share how a novel idea became a pet care shelf staple
    28 November 2022
    the future of FMCG retail in Asia Pacific
    Multimedia
    The future of FMCG retail in Asia Pacific
    16 November 2022
    Hero image for Beauty trending insights: Botanical ingredients
    Report
    Beauty trending insights: Botanical ingredients
    14 November 2022
    Hero image for Dollars are in the details: Digging into brand shifting across all channels
    Education
    Dollars are in the details: Digging into brand shifting across all channels
    07 November 2022
    Hero image for BevAl Holiday Shopping Outlook and Opportunities for Emerging Brands
    Analysis
    BevAl Holiday Shopping Outlook and Opportunities for Emerging Brands
    02 November 2022
    Unchain your brand power
    Commentary
    Unchain your brand power
    02 November 2022
    Hero image for Video: Athletic Brewing Co-Founder shares how he helped revive the non-alcoholic beer market
    Multimedia
    Video: Athletic Brewing Co-Founder shares how he helped revive the non-alcoholic beer market
    26 October 2022
    • «
    • 1
    • …
    • 11
    • 12
    • 13
    • …
    • 30
    • »
    Also of Interest
    • Insights from NIQ
    • Growth Strategy Solution
    • Full View of Consumer Intelligence Solutions
    Insights
    • The IQ Brief newsletter: Sign up now Featured Insights
      CMO Outlook Consumer Life Consumer Outlook State of Tech & Durables
      Key Topics
      Artificial Intelligence Brand Strategy Consumer Behavior Data Technology Health & Wellness Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG
    Solutions
    • Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation Product Finder
    Partner Network
    • Become an NIQ partner Find a partner
    Industries
    • Consumer Packaged Goods Beauty
    • BevAl Packaging Pet Financial Services
    • Media Public Sector Retail Small & Medium Business Technology & Durables Explore Our Success Stories
    About
    • Company News Contact Us Corporate Citizenship Diversity, Equity & Inclusion Events Investor Relations Leadership Media center
    Careers
    • Careers Locations Early Careers NIQ University Our Principles Corporate Citizenship Our Stories
    • Terms & Conditions
    • Privacy Notice
    • Your Privacy Rights
    • Cookie Notice
    • Your Cookie Choices
    • NIQ in your country
    • Responsible Disclosure

    © 2026 Nielsen Consumer LLC. All Rights Reserved.

    • Terms & Conditions
    • Privacy Notice
    • Your Privacy Rights
    • Cookie Notice
    • Your Cookie Choices
    • NIQ in your country
    • Responsible Disclosure

    © 2026 Nielsen Consumer LLC. All Rights Reserved.

    This page does not exist in [x], feel free to read the page you are currently on or go to the [x] homepage.

    Go to home