Ramadan 2023 Charity Ads Assessment - NIQ

Report

Ramadan 2023 Charity Ads Assessment

Report

Ramadan 2023 Charity Ads Assessment

30 May 2023 [x] mins read

Brand Strategy , Data Technology

Ramadan is indeed the most popular season for Charity activities in Egypt. Thus, all the Charity foundations compete to win the largest share of the donors’ wallets in Egypt through various types of communication & ad campaigns.

Ramadan 2023 Charity Ads Assessment Syndicated Study will help Charity Foundations assess their campaigns’ effectiveness for better future communication planning.

What does the report entail?

Ramadan 2023 Charity Ads Assessment Syndicated Study will help Charity Foundations assess their campaigns’ effectiveness and help them create more impactful awareness & consideration.

Benefits

Benefits

• Measure donation penetration in Egypt

• Measure shares of monetary versus non-monetary donations

• Understand attitudes toward Charity foundations

• Identify barriers to donating to Charity Foundations

Methodology

Methodology

Face to face interviews

Sample Size: 600 Respondents

National Coverage: Cairo, Alexandria, Delta, Upper Egypt

Age: 25+ years

Timeline: 7.5 working weeks