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Brand Strategy
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
For more information on how our brand strategy solutions can elevate your brand’s presence and performance, visit our Brand Strategy Solutions page.
Displaying 337 results
Analysis
The hidden opportunity in South Africa’s growing appetite for convenience
Analysis
Indonesian consumers the most optimistic in Q2 2018
Analysis
The rise of no and low alcohol
Report
The power of snacking
Analysis
Korean brands increasing popularity among Hong Kong consumers with strong demand from millennials
Analysis
It’s clear: Transparency is driving FMCG growth
Analysis
The rise and rise again of private label
Analysis
Black impact: Consumer categories where African-Americans move markets
Analysis
Global brands are winning the battle for Malaysian consumers’ hearts and mind
Report
NielsenIQ grocery universe 2017
Report