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Report

CMO Outlook: Guide to 2026

Discover how CMOs are tackling 2026’s biggest challenges—from ROI pressure to AI integration—and turning disruption into growth. Download the report.

Education

How GLP-1 is Reshaping Consumer Behavior and ...

Explore how GLP-1 medications are reshaping consumer behavior and driving market growth. Discover key insights, trends, and strategic opportunities for brands navigating this evolving landscape.

Education

Innovation: The Lifeline for Growth

Launch smarter with NIQ AI Product Developer—predict success, reduce risk, and accelerate innovation with data-driven insights.

Report

Home Appliances Outlook 2026

Explore the critical themes shaping consumer demand and market trends within the global home appliances market in 2026.

Report

Consumer Outlook: Guide to 2026

The data-driven insights in our consumer outlook for 2026 show CPG brands how to adapt to evolving consumer behavior and market volatility

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Featured

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Education

Global State of Health & Wellness 2025

Artificial Intelligence

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Education

Smarter Shopping: AI’s Role in Evolving Product Content Expectations

Report

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

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Report

From Click to Conversion. Redefining Personalization with AI

Brand Strategy

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Report

CMO Outlook: Guide to 2026

Education

Breaking through brand barriers: The real challenges of tracking brand health 

Education

Black Friday Success Starts with Discoverability

Education

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Consumer Behavior

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Analysis , Report

Night Time Economy Market Monitor – November 2025

Analysis

Gift of Insight series UK (Part 2): Amazon Big Deals Day – The Event That’s Changing Holiday Shopping

Analysis

Gift of Insight UK (Part 1): Gearing Up for Christmas 2025

Analysis

Mindful Moments: How Moderation Is Reshaping the On-Trade

Report

US Craft Beer Report 2025

Data Technology

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Success Story

Lenovo Indonesia: A Journey of Innovation and Growth with NielsenIQ GfK

Events , Webinar

Geomarketing webinar: Europe Edition 2025/2026

Infographic

Map of the Month: NIQ Purchasing Power, Europe 2025

Report

Hospitality Market Monitor | October

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Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

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Report

Riding the Wave of Healing and Grow with Purpose

Education

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Commentary

Newtopia Now 2025: Beauty Trends Uncovered

Analysis

The European Online Beauty Retail (R)Evolution

Analysis

Decoding SNAP Compliance: Why Precision Matters for Retailers and Manufacturers

Industry Trends

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Infographic

Prime Big Day Deals: Now a Key Fixture in the Promotional Calendar

Analysis

Spirits gain BevAl share in US On-Premise as RTDs build momentum

Analysis

Wellness Reimagined: How Brands Can Win in a Value-Driven Market

Analysis

Clean Beauty is the New Chic: How Conscious Consumers Are Redefining Beauty Growth

Omnichannel/E-commerce

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Infographic

Prime Big Day Deals: Now a Key Fixture in the Promotional Calendar

Report

The 2026 Product Content Outlook

Analysis

Prime Day & the Power of Precision: Lessons from Canada’s Digital Shelf

Analysis

Clicks to Carts: How Online Shopping Is Reshaping FMCG in Canada

Analysis

Gifts, Gadgets, and Glam: What’s Driving Holiday 2025 Shopping

Pricing & Promotion

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Webinar

Client Academy, Episode 3: Shopper-Centric Portfolio Optimization: Balancing assortment Incrementality

Commentary

Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape

Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Analysis

NielsenIQ – O seu Guia para desenvolver Promoções mais Eficazes

Product Innovation

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Success Story

Spain Pitch Slam Winner

Education

Innovation: The Lifeline for Growth

Analysis , Infographic

West Europe Innovation Barometer

Webinar

Webinar: Innovation Vitality

Commentary

Newtopia Now 2025: Beauty Trends Uncovered

Male hand holding a price scanner up to the barcode on a package at checkout

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Sustainability/ESG

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Infographic

Sustainability in Inflationary Times: What Shoppers Expect Now

Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.