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Archives: Insights

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Report

Consumer Tech Trends 2027

NIQ's Tech Trends report reveals global consumer tech sales data, buying behavior, and the six growth routes shaping 2027 and beyond

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Sweden shopping area
Report

Sweden T&D Consumer Buying Behavior

Sweden Consumers buying behaviors are specifics on T&D markets, from triggers, retail habits and now including GenAI. Get your free report.

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Hero image for Is RTD a growth opportunity for your brand, and are you ready to win it?
Analysis

Is RTD a growth opportunity for your brand, ...

RTD growth is being fueled by several consumer shifts, but that does not mean every brand has the same right to win. 

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Conceptual image of consumer polarization, showing the same shopper balancing premium purchases and value-driven choices
Report

A Tale of Two Consumers

Discover how premiumization is reshaping consumer spending and brand growth as shoppers balance premium and value-driven choices.

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Hero image for Client Academy Episode 3: The Myth of the Average European Shopper
Webinar

Client Academy Episode 3: The Myth of the ...

Join us for a webinar on the six forces reshaping shopper strategy across Europe as we examine where each is having the greatest impact

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Featured
Featured
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Artificial Intelligence
Artificial Intelligence
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Consumer Behavior
Consumer Behavior
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Data Technology
Data Technology
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Education

The Ultimate Guide to Merchandising & Assortment

Learn how assortment optimization and merchandising analytics help brands win shelf space. Download the complete guide to improve category performance.
Health & Wellness
Health & Wellness
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Industry Trends
Industry Trends
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Omnichannel/E-commerce
Omnichannel/E-commerce
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Pricing & Promotion
Pricing & Promotion
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Product Innovation
Product Innovation
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Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.
Sustainability
Sustainability
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The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.