Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Holiday Online Sales Up 13%: Early Shopping and Value Focus Reshape Retail Playbook
Top 10 NIQ insights of 2025
Five consumer trends shaping US On-Premise Spirit sales
Italy On Premise Consumer Pulse Report: November 2025
Korea On Premise Consumer Pulse Report: November 2025
Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025
Bringing the joy back
From bar to brand: How to unlock bartender engagement
Balancing Survival and Service
AI beds down in hospitality but cost pressures constrain investment