Commentary
Data Technology
Explore our extensive insights on Data Technology, where we delve into the latest advancements and applications in data science and analytics. Data technology is at the forefront of innovation, enabling businesses to harness the power of big data to drive decision-making and improve operational efficiency. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how data technology is transforming industries and driving innovation. Learn about the latest tools and techniques in data analytics, machine learning, and artificial intelligence. Discover how data technology is being used to enhance customer experiences, optimize supply chains, and improve product development.
For more information on how our solutions can support your business in the tech and durables industry, visit our Tech and Durables Industry page.
Displaying 1160 results
Commentary
What does living “the good life” really mean? Hear it from consumers
Analysis
Global brands are winning the battle for Malaysian consumers’ hearts and mind
Infographic
Factors that make up the Good Life
Infographic
Infographic: Consumer electronics behavior predictions
Infographic
Infographic: Omnichannel shopping rising rapidly for everyday items
Report
Map of the month: GfK Purchasing Power Europe 2017
Commentary
Re-evaluate, optimize, innovate: Rethinking ROI for your media mix
Multimedia
Long live the store! – Keeping brick-and-mortar stores relevant in face of the e-commerce onslaught
Report
Opportunities to join our Field Interviewer Team
Commentary
In a crossmedia world, why are we still measuring audiences in silos?
Commentary