European retail in 2025 and 2026
Some key results at a glance: Purchasing power In 2025, purchasing power across the EU continued to grow…
Demographic Insights
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Digital Purchase GeoAudiences
Targeting based on consumer demand Digital Purchase GeoAudiences allow marketers to create market-level blueprints of consumer demand, based…
You’ve Been Marketing to a Hispanic Consumer Who Doesn’t Exist
Hispanic households make up 19.5% of the U.S. population, yet they account for 22% of all consumer dollar…
A Tale of Two Consumers: The polarized mindsets reshaping global consumption
A welcome from NIQ and World Data Lab Ramon Melgarejo and Wolfgang Fengler There’s a new consumer reality…
NIQ Perspective: Immigration Changes Rewriting Growth for U.S. CPG
Book a Strategy Call Uncover how slowing immigration affects household growth, category demand, regional performance, and long-term CPG…
Webinar: From Data to Decisions: Mapping Consumer Potential Worldwide
From Data to Decisions: Mapping Consumer Potential Worldwide How can consumer potential be accurately analyzed and compared across…
Webinar: RegioGraph Tips and Tricks
RegioGraph Tips and Tricks: Work Faster, Map Smarter RegioGraph Tips and Tricks is a compact, hands-on on-demand webinar…
The Asian Consumer: Nuance, Value, and the Next Dollar
Asian Americans are one of the fastest-growing consumer segments in the U.S., but growth alone does not translate…
The New Rules of Relevance: Eight Predictions That Will Redefine CPG Growth in a Rapidly Shifting Marketplace
This year’s Predictions Report brings forward some of the most urgent shopper dynamics shaping the future of CPG.…
NIQ Perspective: Growth Challenges as U.S. Population Stalls
Book a Strategy Call This Perspective reveals how stalled population growth is creating structural demand headwinds across Home,…
Galloping Into the New Year: A Forward Look at 2026 Chinese New Year Retail Trends and Inventory Strategies
Population Mobility Reshapes Three New Consumption Paradigms In the 22 days leading up to the 2025 Chinese New…
Top 10 NIQ insights of 2025
2025: Year in review Get a head start in 2026 with collective insights from 2025—a year defined by…