Planning for future demand is already challenging. But without current insights to help you track pandemic-driven changes in consumer spending, how do you know if your strategy will be successful?

Understanding the latest shifts in consumption can improve your ability to accurately plan for and meet consumers’ future needs. 

The brief explores:

• Why relying on traditional forecasting models can prevent you from measuring the true impact of current behaviors on your category and sales.
• The importance of understanding local market needs to avoid out-of-stocks

Learn how to use demand planning to prepare for changes in future demand and be ready to adjust quickly to new shopping trends and consumer drivers.