Education

Decoding HER: The Power of the Canadian Woman and her influence in CPG

Education

Decoding HER: The Power of the Canadian Woman and her influence in CPG



Did you know that nearly 51% of Canadians aged 15 and above identify as a woman?

Recognizing the escalating influence and significance that women hold in both the workforce and society at large, it has become increasingly imperative to grasp the challenges they encounter and how to effectively communicate and support them.

During this session, we dive into the following insights:

  • Areas of Interest: While women have a diverse range of interests, we will extensively explore their unique perspectives on health and wellness, sustainability, and the prevailing issue of rising food prices
  • Multifaceted Roles: Women seamlessly juggle multiple responsibilities each day. We will examine these roles and their impact on your business
  • Understanding Consumer Behaviour: Gain invaluable insights into their various shopping habits across different life stages
  • Effective Strategies to Engage Them: Learn the most efficient ways of engaging and reaching out to the specific female demographic you want to target

Join us in this immersive on-demand session and gain the knowledge and strategies to connect with and support women in this rapidly evolving landscape.