With the 45th World Earth Day happening on 22 April, our survey findings show how important environmental values are to people internationally – by country, by gender and by age.

GfK asked over 28,000 people aged 15 or older across 23 countries about how strongly – on a 7 point scale – they agree with the following specific statements:

• Brands and companies have to be environmentally responsible these days
• I feel guilty when I do something that is not environmentally friendly
• I only buy products and services that appeal to my beliefs, values or ideals