U.S. Alcohol Consumption: Drinking declines, but opportunities are present

“The latest news around BevAl
consumption may be a bit of surprise,
but like any good industry shake-up
(and there have been plenty of them
over the past year), it’s a reminder to
focus on what we can control. What
once felt like a slow, steady moderation
trend has quickly become uncharted
territory for suppliers and retailers.
But even as fewer consumers report
drinking alcohol, Off Premise remains
an opportunity. Many households still
purchase for gifting, entertaining, and
that special treat occasion, often led by
a primary shopper who may not be the
drinker. This is our opportunity to
meet shoppers and consumers where
they are, offer inclusive alternatives,
and make the aisle an enjoyable
experience for drinkers and nondrinkers.”

Kaleigh Theriault
Director, BevAl Thought Leadership
NIQ