“Artificial ingredients are fast
Chris Costagli
becoming a liability, amplified by the
rise of tech-savvy shoppers using
digital tools to uncover what’s really
inside their food. As consumers
scrutinize labels and reject synthetic
additives, clean formulations will
shift from a premium feature to a
baseline expectation. Tomorrow’s
candy aisle will reward
transparency—and the brands that
thrive will be those that anticipate
change, not those that scramble to
catch up.”
Vice President, Thought Leadership
Food & Beverage, NIQ
