“Fresh food is no longer niche—it’s a growth engine. In the past year alone, fresh dog food sales have significantly outpaced the broader dog food category. Consumers are prioritizing transparency, clean labels, and human-grade ingredients, and they expect brands and retailers to deliver. For our clients, this is a signal to invest in innovation, rethink supply chains, and meet pet parents where their values are evolving.”
Andrea Binder
Vice President, Pet Industry Insights
