More than half of Holiday Shoppers plan to buy personal gifts this season, reflecting a strong self-gifting trend.
For retailers and brands, this data points to an opportunity: tailor holiday campaigns to reflect both traditional gifting and the growing self-gifting mindset.
Personalized promotions, “treat yourself” messaging, and curated gift guides for different recipient types can help brands connect with shoppers’ intentions.Jacqueline Flam
SVP, Beauty, Drug & OTC Retail
Nim Sharon
VP, Tech & Durables
