“Rising tariffs, volatile commodity
Chris Costagli
costs, and climate-driven supply
shocks are brewing a perfect storm
for the coffee industry—but instant
coffee is in a position of strength. As
wallets tighten and supply chains
wobble, consumers will be looking for
fast, affordable options that still
deliver on experience. With favorable
pricing and younger generations
already leaning in, this storm could
be the spark that pushes instant
coffee into a whole new era—if
manufacturers innovate boldly and
retailers give it the space it’s earned.”
Vice President, Thought Leadership, F&B Insights Lead
NIQ
