Our Geomarketing Map of the Month for July shows the retail turnover growth rate in 31 European countries in 2024.
In 2024, the growth of retail turnover in the EU-27 slowed significantly compared to the previous year. While 2023 saw a robust increase of 5.5 percent, the growth rate in 2024 moderated to just 3.0 percent. The strongest gains were recorded in Eastern European countries, with Romania leading at 14.9 percent, followed by Bulgaria (+9.9 percent), Croatia (+9.3 percent), and Slovakia (+9.2 percent). In contrast, Estonia experienced a decline of 1.3 percent in retail turnover, largely attributed to political uncertainty and growing consumer skepticism.
Download the map in high-resolution JPG format…
Further insights into the development and situation of the European retail sector can be found in our free study “European retail in 2024 and 2025”, which will be published at the end of August.
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ Geomarketing”.
Further insights into NIQ-GfK’s market data offering can be found here.
