“With 55% of consumers planning to
Chris Costagli
spend the same or less this
Thanksgiving, retailers have a clear
opportunity to lead with value. By
showcasing high-quality private
label alternatives, retailers can
empower shoppers to stretch their
budgets without compromising on
taste or tradition. Make private label
impossible to miss: highlight the
savings, elevate the quality, and
position your brand as the smart
choice for a more abundant holiday
table this Thanksgiving.”
Vice President, Thought Leadership
Food & Beverage, NIQ
“For Thanksgiving 2025, convenience
Jack O’Leary
is king for consumers. Shoppers can
build complete baskets online with
trusted grocers, tap pureplay
platforms for fresh perishables, and
rely on on-demand delivery apps for
forgotten items. Once the meal ends,
behavior shifts quickly as digital
channels capture early holiday spend
while consumers chase pre-Black
Friday deals before stores even open.
For suppliers and retailers, success
hinges on well-planned online
promotions and ensuring inventory
readiness to capitalize on this critical
execution window around
Thanksgiving.”
Vice President, Thought Leadership
Commerce, NIQ
