Consumer Packaged Goods

Analysis

From Value to Vibe: How moderation, preference, and new drinkers are reshaping US Beverage Alcohol  

Analysis

What does 2026 have in store for Drinks trends and Hospitality Operators? 

Webinar

Packaging That Wins

Analysis

Dry January in the US On-Premise: How beverage brands can win

Webinar

Beyond Retail Measurement Data: Unlocking the “Why” Behind Performance

Analysis

Rethinking Brand Health:   Why It’s Time to Move Beyond the Funnel   

Education

The Pitfall of “One-Size-Fits-All” Measurement:  Why Brand Health Tracking Needs a Rethink  

Infographic

Time Over Price: Shoppers Are Trading Deals for Speed and Simplicity

Infographic

Holiday Online Sales Up 13%: Early Shopping and Value Focus Reshape Retail Playbook

Analysis

Top 10 NIQ insights of 2025

Report

2025 Q3 China CBI index interpretation

Infographic

Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025