Success Story
Marketing & Trade
Displaying 204 results
Commentary
Benchmark store data is key for a level playing field in South Africa’s retail sector
Report
Diverse Voices: The Asian-American Consumer Base
Education
Checkmate: Making wise price positioning and promotion moves
Education
8 ways to obtain cultural resonance when building brand equity
Education
4 challenges to increasing brand resonance with modern consumers
Education
5 steps for efficient pricing strategy and promotion management in the new normal
Multimedia
Busting Pricing Myths video series: Have shoppers’ reactions to promotions changed?
Report
How to increase brand equity and brand resonance with today’s consumer
Multimedia
Busting Pricing Myths video series: Has Covid driven consumers to toward price comparison?
Multimedia
Busting Pricing Myths video series: How has price elasticity changed?
Report