Have you heard? NIQ and GfK are now one website. Learn more

Multimedia

How can brands embrace sustainability in meaningful and believable ways?

Multimedia

How can brands embrace sustainability in meaningful and believable ways?



Episode 49

4 in 10 Americans said the pandemic has made them more likely to take an active part in environmental causes. Question is, where do brands fit in? In this episode, industry experts from Clorox, Goodyear, and Loftex share how sustainability plays a part in their businesses — from internal processes to their products on the shelves – and offer advice on putting a longterm environmental commitment into action.